Leap Forward set up user tests, which allowed city residents to explore the current website. In order to understand the citizen’s perspective better, Leap Forward took to the streets of Antwerp to interview people face to face. Leap Forward transferred the conclusions of this user survey to user-friendly, useful, information-architecture for the website, which was subsequently tested again and improved by diverse target groups.
The mobile application always keeps users up-to-date wherever they are thanks to real-time information presented in a highly accessible manner. The route planner is the first in the world to propose a smart combination of all available transport modes. Therefore, the Smart Ways to Antwerp platform is recognised as a best practice in the most prominent European cities.
The platform constantly evolves, just like the city. Employees of the City of Antwerp participated in a training course so they can work completely independently with the new content that has to be added to the website. It means they can continuously keep residents informed about roadworks or changes to their journey to Antwerp.
The mobile application always keeps users up-to-date wherever they are thanks to real-time information presented in a highly accessible manner. The route planner is the first in the world to propose a smart combination of all available transport modes. Therefore, the Smart Ways to Antwerp platform is recognised as a best practice in the most prominent European cities.
The platform constantly evolves, just like the city. Employees of the City of Antwerp participated in a training course so they can work completely independently with the new content that has to be added to the website. It means they can continuously keep residents informed about roadworks or changes to their journey to Antwerp.
