The book is symbolic of the new path, and a tool with which to carry along people both inside and outside the firm. The book has placed the title in the middle – the essence on the cover and sample brands embrace the stories. Various typefaces serve as a guide through the inspirational landscape.
Paper and production are chosen carefully, with the concept of sustainability in mind. The cover was printed in three different colours, known as ‘Curious Matter’, ‘Adiron Blue’, ‘Desirée Red’ and ‘Andina Grey’. For the inside, Munken Lynx Rough paper was used. Green binding threads give it a fresh touch.