MARTA

Local market with a direct connection between buyer and producer, ONDERGROND vzw (Ellen Pil, Sophie van Haasen, Caroline Huyghe and Daphne Pascual). With the support of the province of Antwerp, Stadslab 2050 and Born in Antwerp

Nominee

Name of designer(s)
Ellen Pil
Sophie van Haasen
Caroline Huyghe
Daphne Pascual
Name of agency
ONDERGROND vzw
Name of company
MARTA

Nominated for

OVAM Ecodesign PRO

Communication

Collective

MARTA is more than a traditional market: it is the only market in Antwerp bringing together small-scale farmers and makers of local products, chefs and curious connoisseurs alike. The initiative was largely borne out of the curiosity of people at Ondergrond vzw in farmers’ stories and an interest in where the products they buy come from. Inspired by the American farmers’ market model and the Spanish mercado, and with a solid belief in forging cooperation and a passion for investigating pertinent issues, they are seeking out the new opportunities the city has to offer.

In response to the demand for local, honest and healthy food in the city, consumers at MARTA can find out everything about what they are eating, where it has come from and how it has been made, all direct from the producer; they can also sample lesser-known varieties of fruit and vegetables at the free cooking demonstrations, and take recipes away to try at home.

Those behind the MARTA initiative want to raise awareness and inform people by fostering participation and cooperation between vendors and chefs to create new products and dishes, and by inspiring the public. Chefs offer breakfast made with products from the vendors and once the market has ended go away and experiment with the surplus produce, creating new dishes to serve. In this way, MARTA wants not only to secure fair prices for farmers and makers by supporting a short supply chain, but also to focus on closing circles by adopting a ‘waste not, want not’ approach. With an attractive, easily recognisable identity and logo, MARTA wants to be approachable and accessible to everyone. MARTA advertises its upcoming markets by way of flyers, while its Facebook page contains reports on visits to farmers and information about cooperation partnerships.